If you've decided to start your own business and have done any research on the Web, you're probably feeling a little overwhelmed by all the different opportunities that are out there.  And you've probably come across new terminology that you've never heard of before.  Words like "Affiliate Programs" "Resell Rights" and "Master Resell Rights", among others. 

You've probably heard that one of the quickest, easiest and least expensive options is to start promoting affiliate programs -- in fact, it's a business you can start even if you don't have a Website.  (Although I don't recommend it -- these days registering a domain name, and putting up a simple landing page is very inexpensive, and will dramatically increase your sales.)

So...What are Affiliate Programs?

First of all, with any online business, you must have a product or service to sell. Creating your own products gives you a lot of freedom, but it can also be difficult and time consuming, because selling your own product or service also means creating a website, learning how to write ad copy, setting up a marketing plan, being able to accept payments online and obviously doing the work.

If you're selling a physical product then you will need to make or buy the item, package it and pay for shipping costs. If you provide a service than you will likely have to start by doing free jobs to build your credibility and then when you are charging for your service you are still limited by how much work you can actually handle. 
 
This is where Affiliate programs come in.  They can be a great way for you to get started in an online business.  Affiliate programs allow you to sell another company's service or product and make a commission on every sale or lead. You do not even need to build a website or handle the transaction. Your job is to drive traffic (customers) to your affiliate link. You can do that by placing ads, joining joining programs like "Instant Buzz" or "The List Machine" and posting in forums.  Another successful way is to post in forums, and use offline methods as well.

As an affiliate, you get a unique code called an affiliate link.  An affiliate link is a special URL code that will identify customers coming to the company's site from your advertising. It will likely be the website address with a code attached to the end. As sales are made, you will be paid according to the company's policy, and your personal preferences.  Sometimes money is deposited into your paypal account, sometimes you'll receive a monthly check.  There are some affiliate programs that have two tiers, which means not only can you sell products, but you can also get other people to become affiliates, and then you will also get a small percentage of THEIR earnings.

If you're wondering if being an affiliate works, I can tell you that it does.  Sometimes it's not much -- again it's all about the programs you choose and the amount of effort you put into promoting your affiliate programs.  There are some 'Super Affiliates' who are making fabulous incomes from affiliate programs.

How do you choose a program?  

You should research the popularity of some of your interests. Try to determine if people are buying that product or service online. There are many sources for finding that information including free ones such as the Overture keyword tool.

When you have found an area that is popular then type the subject along with 'affiliate program' into your search engine and see which programs have services or products for that area. You can also use an affiliate program directory.

When you have found a program that looks interesting you should read the terms of the program. Make sure that payouts are not based on a high commission earning or you may never see your money. Also try to choose programs with high commission rates. Often you will find ebooks and downloadable software has the highest rates as there is no physical product to make or ship. If you are satisfied with the terms then you need to sign up - usually a simple process. 

How To Start Marketing: 

The reason affiliate programs are so great for beginners is that you only need to focus on marketing - not making - your product.

Many affiliate programs have information on how to market and give you tools such as banners, product feeds and more. You can also look for other information on marketing including writing articles, creating pay-per-click campaigns, commenting in online forums etc. As you gain experience marketing you will make adjustments to your selling and can start creating a wonderful income! 

Cheryl Antier